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IAVA and Victory Motorcycles Launch $100,000 ‘The Road Home Challenge’

First 500 donors will receive exclusive IAVA and Victory branded merchandise
NEW YORK (May 12, 2016) – Iraq and Afghanistan Veterans of America (IAVA) and longtime IAVA supporter Victory Motorcycles invites everyone to take “The Road Home Challenge” – an initiative to raise at least $100,000 for IAVA by the end of May. The first 500 donors will receive exclusive merchandise co-branded with the logos of IAVA and Victory Motorcycles. The fundraising effort is one of the ways IAVA and Victory Motorcycles are partnering to salute veterans and those currently serving around the world during the month of May.

“Once again, Victory has stepped up to raise awareness and support for the post-9/11 veteran community in a big way,” said IAVA Founder and CEO Paul Rieckhoff. “Victory continues to not only be a supporter of veterans but an investor in the improvement of veteran’s lives. May is Military Appreciation month and companies like Victory are critical to helping us raise awareness of military and veteran issues across the country. We are also honored to have the support of Navy veteran and CEO of Polaris Scott Wine, who helps lead this longstanding partnership.”

IAVA and nine Victory Motorcycles dealerships from Hawaii to Florida will host IAVA’s signature community empowerment events, called VetTogethers. VetTogether locations include; Cumming, Ga., Jacksonville, Fla., Hopkinsville, Ky., Clarksville, Ind., Livonia, Mich., Oklahoma City, Okla., Auburn, Wash., San Diego, Calif. and Honolulu, Hawaii.

Participating Victory Motorcycles dealerships across the country will salute veterans with military appreciation events on Armed Forces Day, May 21.

IAVA and Victory Motorcycles invites riders to gather on Memorial Day weekend for special activities in the Washington, D.C., area, including:

  • Saturday, May 28, riders can join Victory and IAVA on the National Mall to meet Victory rider, film star, and retired U.S. Marine R. Lee Ermey – “The Gunny” – for a meet and greet at the IAVA display. The Gunny will sign autographs and pose for photos from noon through 5 p.m., with an hour break.
Saturday, May 28, four D.C.-area and one Pennsylvania Victory dealers will host Victory-IAVA Pit Stops for local riders and those arriving for the next day’s Rolling Thunder ride. (Dealers are listed below.)

Victory-IAVA Pit Stops will be held Saturday, May 28, at:

As a strategic partner of IAVA, Victory has provided financial support and resources to help IAVA raise awareness of veterans’ issues and the resources that IAVA provides. Scott Wine, Chairman and CEO of Victory’s parent company, Polaris, received the 2015 IAVA Civilian Leadership Award. Victory’s “Hero’s Metal” program provides military personnel and veterans, as well as police and fire personnel, with $1,000 off the price of a new Victory motorcycle ($500 off a new Octane).

About Victory Motorcycles
Victory Motorcycles designs, engineers, and manufactures motorcycles that deliver Modern American Muscle. Victory offers a full line of cruisers, baggers, and touring models, and an all-electric sport bike – all of which deliver industry-leading performance and the Victory Edge in comfort, style, storage and reliability. The first Victory was produced on the Fourth of July, 1998, in Spirit Lake, Iowa, where Victory Motorcycles are still built today. Information about Victory motorcycles, apparel, and accessories is available at and at

About Polaris ® Industries
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles.

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Support Veterans Today

Our country has an obligation to fulfill its promise to honor and support vets. Make a donation today to help IAVA fulfill its mission to connect, unite, and empower post-9/11 veterans.