From a new logo to new insight to new policies, 2011 brought a lot of change to the IAVA community.
IAVA continued to promote equality for all troops and veterans, often as the lone voice of support within the veteran community.
IAVA partnered with global brand consultant Landor to capture the dynamism of our members in an easily recognizable symbol that IAVA members would view as a badge of honor and pride.
The new IAVA mark, like our members, is ready for any situation and any environment. It is a tool for action. From community activism to political advocacy, the mark can be wielded by different hands on different occasions and always share the same clear sense of purpose. The IAVA mark stands as an instantly recognizable beacon for change. A grassroots, open source, action-oriented mover and shaker. Not what you expected, not to be underestimated. Always ready to fight the good fight.
IAVA was the first and only mainstream veterans organization to come out in support of repealing the U.S. Military’s “Don’t Ask, Don’t Tell” policy which prohibited LGBTQ servicemembers from being open about their sexual orientation.
IAVA successfully advocated to pass the VOW to Hire Heroes Act, which addresses the career challenges veterans face when transitioning from combat to a civilian career. The legislation requires separating service members to take the Transition Assistance Program that provides job search resources like resume and career counseling. This law also establishes tax credits of up to $9,600 for every veteran hired and begins the work of translating military skills and training into their civilian equivalents.
IAVA partnered with New York State Health Foundation (NYSHF) to review Rand’s findings on New York State Veterans and to provide valuable insight and data on veterans’ issues. RAND’s report provided an in-depth look at the perceptions and experiences of New York veterans in an effort to help policy makers and community leaders make better decisions about how to support them.
In August 2011, IAVA and TIME Magazine launched “The New Greatest Generation” cover story. This was part of an effort to illustrate how young war heroes are shaping the next generation of leaders in politics, business, and the non-profit sphere. Paul Rieckhoff was instrumental in helping TIME find veteran leaders to highlight for the #TIMEVets project.
IAVA founder, Paul Rieckhoff, testified before the Senate Veterans Affairs Committee regarding care for America’s veterans.
