Victory Motorcycles and IAVA have officially launched The Road Home, a comprehensive veterans empowerment campaign which will contribute nearly $1 million over several years to IAVA’s mission, providing valuable programs and services at no cost to our veteran members.

Victory is especially honored to support military personnel, veterans and first responders through IAVA, since more than 30% of Victory bike owners are themselves military active duty or veterans.

“It’s an honor to join IAVA to celebrate the men and women who protect our freedom’” said Steve Menneto, Vice President of Motorcycles for Polaris (Victory’s parent company). “We appreciate their contributions and sacrifices, and admire the work done on their behalf by IAVA.”

The Road Home program includes participation and promotion around key events, including Memorial Day’s Rolling Thunder in Washington, D.C. (alongside Marine veteran, R. Lee Ermey) and the iconic Sturgis Motorcycle rally in South Dakota. Victory Motorcycles also escorts IAVA members each year at America’s Parade during Veterans Week in New York City, sponsors IAVA’s Parade After Party, and is a generous contributor to our Annual Heroes Gala each year.

This year, recognizing our incredibly strong partnership, IAVA is delighted to announce that Polaris CEO Scott Wine is to be IAVA’s special guest and Civilian Honoree at our 11th Anniversary Heroes Gala this November.

The Hero’s Metal program from Victory provides military veterans with $1,000 off a Victory purchase, along with dealer and rider activations and additional rebates and benefits for service members.

Learn more here.