From 2010 to 2014, IAVA has partnered with MillerCoors every summer to launch an exciting campaign called “Give a Veteran a Piece of the High Life.” This campaign includes hundreds of community building events consisting of Major League Baseball and NFL games, fly-fishing excursions, concerts, NASCAR races, outdoor adventures, and resources. From 2010 to 2012, Miller High Life donated $.10 for every returned bottle cap or tab which activated consumers and directly benefited veterans with a variety of “High Life Experiences.”
During our five year partnership, MillerCoors has contributed more than $4 million to our mission through the largest cause marketing campaign in the company’s history. In 2010 alone, MIllerCoors sponsored nearly 70 events and distributed close to 6,000 tickets. Overall, the company has supported more than 300 experiences and given over 22,600 veterans and their families a chance to connect with other veterans in their local community.