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VICTORY MOTORCYCLES’ “THANK A HERO” PROGRAM TO DONATE UP TO $100,000 FOR IAVA

MINNEAPOLIS — November 1, 2016 — Victory Motorcycles® is proud to launch the “Thank A Hero” program, which invites the public to thank a military veteran or active service member with a personalized note posted to the VictoryMotorcycles.com website.

Launching today, November 1, the beginning of Military Appreciation Month, the Thank A Hero program benefits Iraq and Afghanistan Veterans of America (IAVA), an organization committed to providing support and resources to the newest generation of U.S. military veterans.

For every note that’s submitted, Victory will donate $100 to IAVA on the hero’s behalf. Also, when people submit their Thank A Hero notes to their loved ones, they’ll have an option to share their “salute” on Facebook and Twitter.

“IAVA is proud of our partnership with Victory Motorcycles that’s helped us raise awareness for our community from Washington, D.C. to Sturgis, SD,” said Anthony Pike, IAVA Chief Programs Officer and USMC and Iraq War Veteran. “Victory’s ‘Thank a Hero’ initiative will take that effort one step further and will help IAVA achieve its goal this Veterans Day of uniting Americans behind our veterans. We cannot thank Victory Motorcycles enough for their continued dedication to the Post-9/11 generation of veterans and generosity that supports IAVA’s work on behalf of our over 400,000 members.”

The Thank A Hero program is one of the ways Victory Motorcycles and Victory riders and dealers are saluting military veterans and those currently serving. Additionally, on Saturday November 19, the public is invited to visit their local Victory Motorcycles dealer for a charity ride in honor of the IAVA. Any individuals who have served in the military, police, or fire department will receive $1,000 off the purchase of any new Victory heavyweight bike and $500 off the purchase of a new Victory Octane. Log on to http://www.victorymotorcycles.com/en-us/thank-a-hero for more information.

As a strategic partner of IAVA, Victory has provided financial support and resources to help IAVA raise awareness of veterans’ issues and the resources that IAVA provides. Scott Wine, Chairman and CEO of Victory’s parent company, Polaris, received the 2015 IAVA Civilian Leadership Award. And the Victory “Hero’s Metal” program provides military personnel and veterans, as well as police and fire personnel, with $1,000 off the price of a new Victory motorcycle ($500 off a new Octane).

Visit IAVA.org for more information about Iraq and Afghanistan Veterans of America. Learn more about Victory Motorcycles at VictoryMotorcycles.com or follow on Twitter and Facebook.

Note to media: Email press@iava.org or call 212-982-9699 to speak with IAVA CEO and Founder Paul Rieckhoff or IAVA leadership.

Iraq and Afghanistan Veterans of America (www.IAVA.org) is the leading post-9/11 veteran empowerment organization (VEO) with the most diverse and rapidly growing membership in America. As a non-profit founded in 2004, IAVA’s mission is to connect, unite and empower post-9/11 veterans. Celebrating its 12th year anniversary, IAVA has connected more than 1.2 million veterans with resources and community, and provided more than 7,300 veterans with personalized support from IAVA’s Master’s level social workers.