Alex Hultgren is the Director of Marketing for Victory Motorcycles at Polaris Industries. In this role, Alex leads the marketing organization in bringing Victory’s brand promise of “Modern American Muscle” to life. He is blessed to have a passionate and talented group of individuals on his team who make every day incredible. Combined with opportunities to get out and interact with the dealers, devoted owners and new customers of Victory Motorcycles, one can see why Alex knows he has the best job in the world.
Prior to joining Polaris on the Victory team, Alex spent 14 years with Ford Motor Company in roles that span the entire spectrum of marketing, strategy and communications, from corporate scenario planning 10+ years out to field sales focusing on monthly objectives. He worked in several different groups in the North America, holding key marketing leadership roles in marketing communications, new car marketing, parts & service as well as the Lincoln Motor Company. Alex also served 2-1/2 years with Ford of Europe, where he served as Digital Communications lead.
Alex is the father of two beautiful children and has been happily honeymooning for 18 years with his wife Nicole. In his free time, Alex volunteers as the Social Media Director for Re-Member, a 501(c)(3) non-profit organization working to improve life on the Pine Ridge Indian Reservation in South Dakota (situated in the poorest county in the United States). In addition to supporting and encouraging the passions of his children, Alex loves performing as a singer & guitarist, downhill snowboarding and partaking in family travel adventures. His appreciation of espresso is noteworthy.