IAVA worked closelywith Warner Brothers and MGM on hosting over 39 IAVA-sponsored, family-friendlyMax VetTogethers from Hawaii to New Hampshire. IAVA program support was fully integrated into every event—and online. IAVA members provided real military working dogs at dozens of events, and IAVA’s extensive social media jump-started public support for the film and generated excellent earned media. Max himself joined IAVA for a Memorial Day VetTogther “Instameet”, in partnership with Instagram, on The Mall in Washington, DC. VA Secretary Bob McDonald attended another event inWashington, as did Max star Josh Wiggins in Houston, Texas. For these efforts, IAVA awarded the film with their Seal of Approval.