IAVA gets a brand makeover
The New Look
In 2011, IAVA enlisted the services of Landor, a global brand consulting and design firm, to introduce a new brand identity that would better represent the high-tech, high impact organization we are.
The true genius of the new mark lies in its flexibility.
AIGA Case Study
Recognizing the excellence of the IAVA rebranding project, the American Institute of Graphic Arts (AIGA) used this campaign as a case study for their membership.
CASE STUDY
IAVA Visual Identity: A New Way to Celebrate Our Troops
Landor's Creative Process
Landor’s goal was to create something that captured the newest generation of veterans’ unique diversity, energy, and youth.
The IAVA Challenge Coin
