IAVA and jcpenney have joined forces to provide America’s newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. While the give expires online and in-stores on January 31st, we'd love to see pictures and videos of your new look! Share them with us on Facebook or Twitter.
Confirmed IAVA Member Veterans visited TheRucksack.org starting October 20, 2011 to enter to win their certificates for professional attire and apparel at their local jcpenney or at jcpenney.com. Veterans who are not yet IAVA members can always register for free membership at IAVA.org. Over six thousand service members and veterans who submit entries were eligible for the $200 gift certificates through Sunday, November 20th at midnight. While the giveaway has officially ended, you can learn more about the campaign and apparel at jcp.com/welcomeheroes.
Unlike other veteran groups, IAVA membership is completely free for confirmed veterans of Iraq and Afghanistan. Thanks to our generous donors, we are able to keep all of our programs, products and campaigns free for veterans. Help IAVA support new veterans and their families by investing today in this New Greatest Generation. Donate >>
Meet the Vets
The ‘Welcome Heroes’ campaign features IAVA Member Veterans as models who represent all branches of the U.S. military and are in various stages of their transition from combat to career.
|Glennie Burks||Kate Cochran||Jeff Hensley||Veronica Lopez|
|Mathias Vogt||Jacklyn Sugiyama||Matthew Saoit||Tyler Tannahill|
Visit TheRucksack.org for the latest in exclusive rewards for IAVA Member Veterans.
Visit the "Welcome Heroes" FAQ page.
See what happened when jcpenney threw a flash mob style fashion show featuring IAVA vets in the middle of the Manhattan Mall, introducing IAVA's "Welcome Heroes" program to the public.
Visit IAVA's Combat to Career headquarters for all the latest in our fight to end veteran unemployment.
Read the blog by IAVA Founder and Executive Director on why vets needs suits and jobs, not yellow ribbons and unemployment checks.
Check out the first year of our partnership with jcpenney and Joseph Abboud in 2010, "Welcome Home Heroes - Thanks a Million."