About IAVA

IAVA & Miller High Life Partner to "Give Veterans a Piece of the High Life"

IAVA and iconic American brand Miller High Life launched the second year of the groundbreaking "Give a Veteran a Piece of the High Life" campaign in summer 2011. The partnership provides up to one million dollars in cash and experiences to America's newest generation of veterans and their families nationwide. Thousands of unique experiences include tickets to Major League Baseball and National Football League games, NASCAR races, concerts and much more. In addition, this partnership will allow for IAVA to expand outreach to new veterans and provide critical employment resources to those attending events who are making the transition from combat to career.

MEDIA HIGHLIGHTS  |  SUCCESS STORIES  |  PRESS COVERAGE

HIGHLIGHTS FROM THE CAMPAIGN

IAVA and Miller High Life 2011

CNN: IAVA Executive Director Paul Rieckhoff and actor Windell Middlebrooks unveil IAVA's new partnership with Miller High Life (July 4, 2010)

IAVA and Miller High Life 2010

SUCCESS STORIES

• IAVA, Miller High Life Take on Milwaukee Bucks
• Vets Flock Together at Atlanta Falcons Game
• Carrier Classic a Slam Dunk for IAVA Vets
• IAVA Members Bring the Thunder to Tampa Bay!
• White Sox Honor IAVA Vets, Families in the Windy City
• Vets, NASCAR Rev Up in Richmond
• IAVA & MHL Storm Nationals Park
• IAVA and Miller High Life Take on Camden Yards
• IAVA Vets Take on the Brickyard 400
• IAVA Presents High Life Highlights!
• IAVA Takes on Kentucky Speedway
• IAVA Tees Off with Rusty Wallace
• IAVA, Miller High Life Team Up For Memorial Day
• IAVA: Miller High Life and IAVA Team Up for Second Consecutive Year to "Give a Veteran a Piece of the High Life
• IAVA Heads to Atlanta for Veterans Day
• IAVA Hits Sylvania 300 NASCAR Event
• IAVA and Miller Partnership Takes on US Cellular Field
• IAVA, Miller Take Harbor Park
• IAVA, Miller Partnership Heads to Chase Field
• IAVA Attends "One Last Race" NASCAR Event
• IAVA Storms Lambeau Field with Miller High Life
• Thousands of IAVA Veterans Unite in Baltimore and Washington
• IAVA, Miller Descend on Nationals Park
• IAVA Takes the Field at Camden Yards
• IAVA, Miller Partner to Give Veterans a "Piece of the High Life
• IAVA, Miller Launch "High Life" Campaign with San Diego Padres

PRESS COVERAGE

• IAVA: Hundreds of Iraq and Afghanistan Veterans Come Together at LA Dodgers’ Game on July 4th
• FOX News: Miller High Life Gives Back to Vets
• San Diego 6 News: Coverage of IAVA and Miller High Life's New Campaign
• CNN: A Piece of the High Life
• NBC 12 AZ: IAVA at the Arizona Diamondbacks Game
• YES Network: Behind the Scenes of the Miller High Life Commercial Shoot
• KCAL 9: Veterans Honored at Dodgers Stadium
• White Sox: Ballparks pause to remember events of 9/11
• MLB.tv: White Sox hold emotional 9/11 remembrance