Blog post

Give a Veteran a Piece of the High Life
Posted by Michelle McCarthy on June 28 2010

Wonder how a beer bottle cap can change the life of a veteran?

Starting today, IAVA is partnering with Miller High Life to give veterans of Iraq and Afghanistan a piece of the High Life.

Click here to check out the brand new ad starring IAVA Member Veterans, and then help us spread the word.

Watch the ad here.

Miller High Life is an iconic American brand, and they've made a bold $1 million commitment to the newest generation of veterans and their families, which includes donating once-in-a-lifetime experiences to IAVA Member Veterans, from NASCAR pit passes to MLB All-Star Game tickets.

Iraq and Afghanistan veterans get exclusive access to these great gives in The Rucksack, a new website we launched last week

This is just the beginning of a huge summer of engagement for IAVA, full of great experiences for vets and their families. So help us launch this campaign in a big way by watching the ad and sharing it with your friends and family.

Just one half of one percent of the American population has served in Iraq or Afghanistan. For such a small group, they and their families bear an enormous burden. Giving vets a piece of the High Life is an easy way for everyone in America to get involved and show that we've got their back.

Thank you for standing with us.

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